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About
I am driven by elegance, excellence & enchantment. My professional focus is on business development and client relationship with a track record in launching high-profile events, growing new markets, and managing UHNW client portfolios in the automotive, art, and luxury real estate sectors.
I have gained proven expertise in market entry strategy, client onboarding, live event execution, sponsorship acquisition, and global brand development. Through delivering and launching large scale events I am adept at creating exceptional, enchanting and warm client experiences and delivering commercial growth in competitive international luxury environments.
INDUSTRIES
Luxury Goods
Fine Art & Auctioneering
Retail & Fashion
Classic/High-End Automotive
Prime Real Estate
SKILLSET
UHNW Client Relationship Management
New Market Development & Expansion
Live Event Strategy & Execution
Sponsorship Acquisition & Partnership Management Brand Building & Marketing Strategy
Negotiation & Stakeholder Engagement
Professional Experience
Concours of Elegance Germany
Christie's International Real Estate
Christie's International Real Estate
CLIENT LIASION & MARKETING MANAGER
(Nov 2023 - Present)
Founding team member launching the event in the German market, shaping brand positioning and building client/partner networks.
Led UHNW client acquisition and managed the full participant journey for 100+ automotive collectors, from application to VIP hospitality.
Personally sourced an
CLIENT LIASION & MARKETING MANAGER
(Nov 2023 - Present)
Founding team member launching the event in the German market, shaping brand positioning and building client/partner networks.
Led UHNW client acquisition and managed the full participant journey for 100+ automotive collectors, from application to VIP hospitality.
Personally sourced and secured 15+ UHNW automotive collectors for concours participation, expanding the event’s client network in a new market.
Directed marketing for the second edition, delivering content, newsletters, social media, and cross-marketing with 30+ luxury partners.
Secured five new high-value partners in automotive and real estate through targeted sponsorship acquisition.
Produced the concours catalogue, owners’ handbook, and event brochures; introduced the “Dealer Patron Talk” program feature.
Image: Jasper Schwering
Christie's International Real Estate
Christie's International Real Estate
Christie's International Real Estate
BUSINESS DEVELOPMENT & MARKETING MANAGER
(Sep 2020 - May 2023)
Designed and implemented multi-channel marketing and sales strategies for $1M–$120M prime properties across EMEA/APAC in collaboration with the Marketing Director and Christie’s.
Onboarded and trained 15+ affiliate teams to elevate sales performance, ensure brand consistency, a
BUSINESS DEVELOPMENT & MARKETING MANAGER
(Sep 2020 - May 2023)
Designed and implemented multi-channel marketing and sales strategies for $1M–$120M prime properties across EMEA/APAC in collaboration with the Marketing Director and Christie’s.
Onboarded and trained 15+ affiliate teams to elevate sales performance, ensure brand consistency, and streamline the onboarding process.
Led the launch of four new affiliates, achieving EMEA market growth targets.
Managed CIRE luxury brand activation at Pebble Beach Concours d’Elegance 2021.
Secured sponsorships from global affiliate partners for corporate and client events and corporate brochures.
Implemented cross-marketing advertising with Christie's in the print collateral.
Conducted competitive market analyses to identify and recruit leading prospective prime real estate and strategic brand partners in new territories.
Image: Christie's Intl. Real Estate
Aston Martin Works
Aston Martin Works
Aston Martin Works
SALES & BRAND REPRESENTATIVE
(March 2019 - Aug 2019)
Supported high-profile vehicle launches and VIP networking events in Mayfair showroom.
Generated qualified leads for classic car sales and exclusive test drives.
Hollister & Co.
Aston Martin Works
Aston Martin Works
BRAND & SALES REPRESENTATIVE
(October 2015 - Sep 2017)
Sales & Customer Experience
Store Presentation and Sales Floor
Communication
Image: Hollister & Co.
Education
University of Mittweida Munich, DE
University of Mittweida Munich, DE
University of Mittweida Munich, DE
B.A (2:1) in Fashion, Brand & Business Management in Munich.
Thesis: The future of Retail. Trends and Developments in stationary trade as exemplified by British Department Stores
Image: Tiffany & Co.
Christie's Education London, UK
University of Mittweida Munich, DE
University of Mittweida Munich, DE
MSc (Distinction) in Art, Law and Business at fine art auction house Christie's in London.
Thesis: International Art Fairs. A critical analysis of an art sales venue whose future is determined by its willingness and ability to adapt to the post- Covid-19 pandemic art market and increasing ethical and environmental standards.
Central Saint Martins London, UK
University of Mittweida Munich, DE
Central Saint Martins London, UK
Fashion Design Base Course Central Saint Martins in London.