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Bianca Lienau

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Luxury Sector Consulting & Project Management

Services Overview

Sponsorship Acquisition & Mgmt.

Sponsorship Acquisition & Mgmt.

Sponsorship Acquisition & Mgmt.

Sourcing and activatation of high-value partnerships that elevate both brands and fullfill expecations.


Sponsor identification & outreach
 

Proposal creation & negotiation
 

Onboarding & integration into event and marketing programmes and management of all phases of activation execution
 

Relationship management and long-term partner retention 

Business Development & Sales

Sponsorship Acquisition & Mgmt.

Sponsorship Acquisition & Mgmt.

For luxury brands, hotels, auction houses, and events wishing to expand their client base and revenue.


EMEA Market entry strategy & positioning
 

Sales pipeline design for UHNW clients 


Establishment of prospective client database and efficient nurturing of existing client base
 

Cross-market development (UK, EU, US)
 

Growth roadmaps for sustainable expansion

Event & Project Management

Sponsorship Acquisition & Mgmt.

Event & Project Management

Delivery of world-class launches and live experiences with warmth, elegance and precision.


End-to-end project management for luxury launches and events
 

On-site client hosting & delivery (auctions, concours, VIP activations)
 

Programme design & schedule management
 

Operational coordination across stakeholders

UHNW Client Management

Communication & Marketing

Event & Project Management

Designing and managing enchanting experiences that exceed expectations for global high-net-worth client base.


Client acquisition and onboarding


Client Data Base Management & Build-Up
 

VIP hospitality design & delivery
 

White-glove participant support (from invitation to post-event)
 

Tailored communication and relationship management

Communication & Marketing

Communication & Marketing

Communication & Marketing

Support  in building clear, consistent, and elegant communication strategies that strengthen global brand positioning.  


Tand content and resonates with the right audience.


Development of communication strategy via timeless storytelling that reflects your firm’s DNA and is tailored to your audience.
 

Content planning across digital, print, and live touchpoints.
 

Creation of client-facing materials (catalogues, brochures, newsletters).
 

Coordination with PR agencies and press for aligned messaging.
 

Internal communication frameworks to streamline team and stakeholder updates.

Bespoke Projects

Communication & Marketing

Communication & Marketing

Beposke: Of course, I know not every project or brand fits neatly into a defined service. 


For brands, auction houses, or institutions who see alignment but don’t find their exact needs reflected in my core offerings, I provide bespoke consulting. This may include:


One-off market research and analysis
 

Creative concept development for brand activations
 

Cross-sector collaborations (art, cars, property, fashion)
 

Strategic workshops with leadership teams
 

Discreet advisory roles for UHNW client initiatives and one-off client sourcing.
 

Every bespoke project is tailored to the brand’s  objectives, with complete flexibility in scope, structure, and delivery.

how we work together

Phase 1: Introduction & Alignment

  • Initial consultation to discuss project scope, immediate issues, and long-term vision.
     
  • NDA signing available to protect confidential information.
     
  • Agreement on fee structure, scope, and duration of engagement.
     
  • Draft contract prepared and countersigned.


Phase 2: Delivery & Collaboration

  • Project delivery begins immediately once the agreement is signed.
     
  • Weekly check-ins to track progress, refine strategy, and set weekly targets.
     
  • Flexible working: remote or on-site as agreed.
     
  • Ongoing transparency and accountability throughout delivery.


Phase 3: Handover & Ongoing Relationship

  • Smooth handover of all deliverables and training if required.
     
  • Documentation and processes provided for continuity.
     
  • Continued access to my client network and introductions where relevant.
     
  • Open door for future collaboration and long-term relationship.

Coverage & Clients & Industries

My consulting spans the full luxury ecosystem. From brands and developers to destinations to creating strategies that connect UHNW clients, partners, and places.


I work exclusively across the luxury sector and the related industries listed below where I can achieve the broadest benefit and effectiveness for my clients through my education and professional experience and connections gained through managing key client relationships, brand positioning, launch event management and commercial strategy.

Coverage

  • Luxury Automotive & Collector Cars: Concours, auctions, shows, and automotive brands.
     
  • Hospitality & Travel: Ultra-luxury hotels, resorts, private aviation, yachting, lifestyle travel groups.
     
  • Prime Real Estate & Developers: Branded residences, architectural studios, and luxury developers, international and national prime real estate brokerages and networks.
     
  • Art & Collectibles: Auction houses, galleries, and collectible markets (watches, wine, jewellery).
     
  • Fashion & Accessories: Couture houses, independent designers, and luxury accessories.
     
  • Health, Wellness & Aesthetics: Private clinics, surgeons, medspas, wellness resorts.
     
  • Events & Lifestyle: Private clubs, membership platforms, luxury festivals.
     
  • Luxury Consumer Goods: Fine wines & spirits, watches, niche fragrance houses.
     
  • Destination & Place-Making: Advising city councils and regional bodies on commercial strategies to attract UHNW tourism, elevate cultural positioning, and secure partnerships with luxury brands.

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Notting Hill, London

+44 7884043600

Copyright © 2024 Bianca Lienau 

Images: Bianca Lienau or Jasper Schwering (Cars)

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