References

Concours of Elegance Germany

MARKETING MANAGEMENT & UHNW CLIENT LIASION

At the Concours of Elegance Germany, I was part of the founding team launching the event in a new market, shaping its brand positioning and client strategy from the ground up. I led UHNW client acquisition and personally sourced and managed over 100 automotive collectors, guiding them through the full participant journey from application to VIP hospitality. I oversaw all client communications, curated bespoke experiences on-site, and introduced new features such as the Dealer Patron Talk. Alongside client services, I directed the marketing for the second edition, delivering content, newsletters, social media campaigns, and cross-marketing with 30+ luxury partners. I secured five high-value sponsorships in the automotive and real estate sectors and strengthened existing brand relationships. I also produced the concours catalogue, owners’ handbook, and event brochures, coordinating content, design, and production. Acting as the main point of contact for clients and partners, I ensured seamless delivery across hospitality, programme, and marketing. This dual focus on client relations and commercial growth was key to establishing the event’s reputation in its first two editions.

Christie’s International Real Estate

EMEA MARKETING MANAGEMENT, BUSINESS DEVELOPMENT & AFFILIATE CLIENT SERVICES

At Christie’s International Real Estate, I managed marketing and client development for prime properties across Europe, the Middle East, and Asia Pacific, working with values ranging from $1M to $120M. I designed and implemented multi-channel sales strategies in collaboration with regional affiliates, elevating brand positioning and sales performance across 15+ markets. I led the launch of four new affiliate offices, supporting their entry into the Christie’s network with tailored onboarding, training, and communications. Alongside the Marketing Director, I developed property campaigns that integrated digital, print, and Christie’s art world platforms, strengthening cross-vertical brand synergy. My role combined business development, client services, and strategic marketing execution to drive growth across Christie’s EMEA network.

Aston Martin Works

SALES REPRESENTATIVE & EVENT SUPPORT

At Aston Martin Works, I supported the delivery of high-profile launches and VIP networking events, ensuring an exceptional brand experience for UHNW clients and collectors. My role included coordinating exclusive vehicle unveilings in Mayfair, hosting clients at private gatherings, and assisting with bespoke test-drive activations. I worked closely with the sales and events teams to manage guest lists, merchandise logistics, and hospitality, helping to create seamless moments that strengthened client relationships and generated qualified sales leads. This experience gave me a strong grounding in luxury automotive event delivery and the nuances of engaging with discerning clientele.

Glowrish

STYLIST & FOUNDER

I founded Glowrish in 2024 as a styling platform dedicated to creating timeless, elegant looks for clients who want to feel confident, radiant, and polished. Through Glowrish, I offer personalised styling sessions both in-person and online, from wardrobe redesigns and seasonal edits to celebrity, event and red carpet styling. I curate editorial style boards, digital lookbooks, and private shopping experiences in London and beyond, ensuring each client receives a refined and bespoke approach to their personal image. Glowrish has grown into a source of inspiration as well as a booking platform, bridging luxury fashion, lifestyle, and UHNW client services with a focus on elegance over trends.

Christie's Education: MSc Art, Law & Business Dissertation

Master Thesis: International Art Fairs. A critical analysis of an art sales venue whose future is determined by its willingness and ability to adapt to the post- Covid-19 pandemic art market and increasing ethical and environmental standards.

For the final dissertation of my MSc in Art, Law & Business in 2021 at Christie’s Education, I researched the challenges and opportunities facing international art fairs in light of COVID-19, environmental concerns, and the rise of online art sales. My dissertation analysed the structural shifts in the global art market, including the acceleration of digital platforms, changing collector behaviour, and the sustainability pressures on large-scale events. Through case studies of leading fairs, I identified emerging models for hybrid formats, regional diversification, and environmentally conscious practices. The research combined market analysis with strategic recommendations, offering insight into how art fairs can adapt to ensure long-term relevance and resilience.

University of Mittweida: BA Luxury Fashion & Brand Management

Bachelor Thesis: The future of Retail. Trends and Developments in stationary trade as exemplified by British Department Stores.

My Bachelor’s thesis focused on “The Future of Retail: Trends and Developments in Stationary Trade as Exemplified by British Department Stores.” The research examined how traditional department stores were adapting to shifts in consumer behaviour, digitalisation, and experiential retail. Through case studies of leading UK retailers such as Selfridges and John Lewis, I analysed strategies for brand reinvention, the integration of online and offline channels, and the role of luxury positioning in driving footfall. The thesis provided insight into the evolution of brick-and-mortar retail and highlighted pathways for department stores to remain competitive in an increasingly digital marketplace.